Michael Cobbledick

Michael is a strategy consultant with a specialty in customer-centric digital transformation. He has over twenty years’ experience Financial Services and IT sectors and has worked across a spectrum of start-ups and corporates. Michael cemented his interest in strategy and transformation writing his Masters in Future Studies (cum laude) where he did his dissertation on ‘Adaptive Advantage: how organisations can survive and thrive in the face of disruption and volatility’. His approach to digital transformation is as much about shifting mindsets and leveraging latent knowledge and skills as it is about technology.